Event
Director
iranzamin Bank
Campaign
Linkedin >
Halifax
#Website
#Visual Design
#Branding
Markar Campaign
Launching the Faraz application was an important event in Bank Iran Zamin. We were looking for a different and memorable opening to unveil Faraz. The idea of the 6x4 studio was to symbolically open the unveiling of the Markar Tower in Yazd.
Why did we choose Markar Tower for this event?
Markar Tower was built 80 years ago in Ferdowsi Memorial in Yazd. Among the historical monuments of this city, less attention is paid to this historical emirate. But this tower has a ureteral story. And we decided to unveil Faraz for the first time symbolically in the most central point of Iran, namely in Markar Tower.
Geographically, the city of Yazd is located in the center of Iran, and the interesting point is that the Markar Tower was built exactly in the center of Yazd. That is, Markar Square is exactly the central point of Iran.
Each year, we organize a new way to connect cross-culturally and use art as a catalyst for connection here in Mi'kma'ki.
Taba is one of the 6 artists selected by Nocturne Institute in 2024.
nocturnehalifax.ca
We had to tell the story of hope to the employees of Alibaba Company at the Yalda Ceremony
The first night of winter (in the Iranian calendar) and the longest night of the year was a symbol of the devil for our ancestors. Concerned about the pervasiveness of darkness and the dominance of darkness over light, they would gather together, light fires, and symbolically give each other red, warm, fire-like gifts and gifts, and spend the night together. The hope that the sun will rise tomorrow
The first night of winter (in the Iranian calendar) and the longest night of the year was a symbol of the devil for our ancestors. Concerned about the pervasiveness of darkness and the dominance of darkness over light, they would gather together, light fires, and symbolically give each other red, warm, fire-like gifts and gifts, and spend the night together. The hope that the sun will rise tomorrow.
A campaign called "Iran Zamin" was to be created for the bank, which would also cover the bank's social responsibility, which is environmental issues.
The idea we came up with was that in the west of the country there are special oaks that grow only in the Iranian climate. But these oak forests are being severely degraded in recent years. In the first step, we chose a name for these oak trees that are specific to the Iranian climate: "Oak of Iran Zamin". In the next stages, Bank Iran Zamin carried out awareness-raising activities in support of these endangered forests. The contents of this campaign, in addition to producing several videos and creating pages on the bank's website, were other activities such as distributing oak seeds in the western branches of Bank Iran Zamin.
Today, after the implementation of this successful campaign, many environmental activists know the oak forests of the west of the country as the "oak forests of Iran".